Sunday, November 15, 2009
I learned the other day in class from a marketing maven that there is term for shoppers like me: Barnacles. Barnacles are people who mainly shop the specials. I don’t MAINLY shop the specials—but I do buy very little in the way of processed food and I do always stock-up on the specials.
I always wondered about that—before we have a party I buy all sorts of junk food—potato chips, hot dogs, sodas and candy and when I do this type of shopping the coupon machine at the register spits out tons and tons of coupons. But now as I am checking out with my vegetables and fruits and old fashioned Quaker oats—no coupons…nothing!
What they are trying to do by not giving me coupons is to encourage me to shop elsewhere. They want to eliminate me from their customer base like a sailor wants to scrape the barnacles from the bottom of their boat. I am a drain on their store because the specials are often sold for a loss by the store in hopes that once you are in the store you will buy more. Is there any wonder why Americans are fat?
I just have one message for those marketers—I don’t even use your stinking coupons! Go market to the stay at home mommy bloggers.